NOTO - Nature and Outdoor Tourism Ontario

It seems that NOTO - previously known as the "Northern Ontario Tourist Outfitters" association has changed their name to "Nature and Outdoor Tourism Ontario".

The new name is probably perceived as more politically correct and appealling  to their changing clientele.

So now they can promote themselves as more green and eco-friendly. All the while still using political connections to ensure their own private access to large portions of public crown land and lakes throughout Ontario.